Real-time market intelligence from USDA, BC Ministry, and Yahoo Finance — combined with an AI that understands greenhouse economics.
Add your tomato varieties, cucumbers, peppers, and herbs to your price list. PriceSoul tracks each one separately with its own history and benchmarks.
Every time you open Soul AI, it pulls the latest USDA hothouse prices, BC Ministry data, and natural gas futures — the three signals that actually move greenhouse produce prices.
"Should I raise my beefsteak price this week?" — Soul AI knows your cost floor, the current market, your buyer segment, and the season. It gives you a number and a reason.
Review AI suggestions before they go live. One tap to approve the whole batch, or adjust individual items. Every change is logged with a timestamp and reason.
Price list, delivery tracking, market data, and AI — all in one screen.
Based on live USDA hothouse data ($3.12/lb avg) and BC Ministry pricing ($2.80–2.90/lb range this week), your Beefsteak at $2.84 is competitive for retail but 5–8% below foodservice benchmarks.
Natural gas futures are down 1.1%, reducing your heating cost signal slightly. I recommend holding current prices through the week and reviewing Friday.
Not a generic pricing tool. Every feature is designed around how greenhouse growers actually work.
Unlike generic AI tools, Soul AI knows the difference between hothouse and field-grown benchmarks, understands your cost floor ($1.80–2.50/lb for most tomato varieties), and factors in your buyer segment — retail, foodservice, or wholesale — before making a recommendation. It never suggests field-grown prices as a greenhouse benchmark.
USDA AMS hothouse category, BC Ministry of Agriculture weekly reports, Yahoo Finance natural gas futures, and OGVG Ontario data — all aggregated and labeled by country and grow type.
See how each variety's price has moved over time. Spot seasonal patterns, review changes before approving AI suggestions, and export everything to Excel.
Manage shipments from loading to delivery. Assign drivers, set ETAs, track status across Loading → On the Way → Delivered, and keep a full audit trail.
Admin, Editor, and Viewer roles. Multiple organizations on one platform. Invite team members, approve access, and keep pricing decisions accountable.
Pull your price list or delivery history into a formatted Excel file — color-coded changes, org name, date header, and per-product change percentages included.
Greenhouse growers in BC were managing prices in spreadsheets, chasing USDA reports manually, and calling brokers for market color. There was no tool that combined live data, AI intelligence, and delivery tracking in one place — built specifically for produce, not retail or e-commerce.
PriceSoul started as a pilot with Millennium Pacific Greenhouses in British Columbia and has grown into a multi-tenant platform for any greenhouse operation or produce distributor that wants to price smarter without hiring a market analyst.
IT engineer with a Master of Science in Information Technology from Clark University. Background in QA automation and enterprise software — built PriceSoul to solve a real problem in an industry he was working with directly.
github.com/mahsoltWorking with Millennium Pacific Greenhouses in BC, identified the gap: no tool combining live produce market data with delivery management for greenhouse operations.
Price list management, delivery tracking, multi-tenant organizations, and role-based access. Deployed on Netlify with Supabase backend.
Launched Soul AI with greenhouse-specific pricing knowledge. Integrated USDA, BC Ministry, Yahoo Finance, Fresh Plaza, and OGVG data feeds with country and grow-type separation.
Added CSV and Excel export, data health dashboard showing live feed status, and full SEO/discoverability layer. Pilot with Acme Farms initiated.
Self-service org signup with invite tokens, mobile-optimized UI, and webhook support for supply chain partner integration.
Interested in PriceSoul for your greenhouse or produce operation? Want to discuss a pilot, integration, or partnership? Reach out directly.